Founded in 1995

Letizia Firmani

Founder & CEO

Letizia Firmani is a 26 year old Italian artist, who moved to Canada from Italy in 2013. She enjoys experimenting with several mediums, but she would say photography is how she prefers to express herself. After her move to Canada, she majored in photography and graduated from Seneca College of Applied Arts and Communication in 2016.

Her work is strongly influenced by classical art, and MAGNUM photographers such as Josef Koudelka. The contrast between defined classical beauty and an impactful image as they come together to tell their story, can be very inspirational.

She plans most of her work in black and white. Her interest for light and dark goes back to her Italian roots as Caravaggio, is one of her favourite painters. Her mother inspired her love for visual art and classical painters. She feels quite fortunate to have had the opportunity to grow up surrounded by art in every shape and form. Her work explores the relationship between critical theory and emotional memories; everything she creates is to express her emotions and retell her experiences.

After several years in the industry, she realized there was a lack of community between creators and realized how competitive this world is for emerging artists. This is where Le Freak Media comes in. She wanted there to be a place that celebrates art and the artist. She wishes this to become a healthy and positive space that motivates others to continue their passions, and to share them with the world.

photography by @goldenb0y_

Founded in 1995

Madelaine Fung

Art Director

Madelaine is a Toronto-based Art Director and Artist. Currently working for Spark Growth and Le Freak Media, she creates unique visualized branding content for clients and artists. Her most recent project is she art-directed, and curated le Freak Media's first issue Magazine 01. with Letizia Firmani. On the side, she founded Ila Castella, an art & fashion local brand, that makes apparel, printed merchandise, freelance illustrations, often combining Japanese and North America pop fashion scene in her work.

Honours BAA Illustration 2018 Graduate from Sheridan College, she has worked 5 years in-house and freelance in Graphic Design, Social Media Marketing and Visual-Merchandising. In 2018, she worked for Toronto Harajuku Style as an Art Director to create engaging marketing materials, social media content and helped planned organized community events. In the same year, she worked for LocalTO (Community Market Toronto) as a Visual-Merchandiser and Social media marketer at their Union Station pop-up store that has driven a community success. 

She is currently working as the Art Director at Le Freak Media, leading the visual direction in branding, social media, and editorial design. And working as the Junior Art Director at Spark Growth to help brands visualize their approach in social media.

Growing up in three cities, Tokyo, Hong Kong and Toronto, she has been moved by different world views in both culture and fashion, inspired by individuality and creativity. She hopes to use art as a medium to bring people together and inspire them.